Event Marketing Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeeMarketing Full time $79,924 - $106,000
Job Opportunity

We are seeking a skilled professional to fill the role of Field Marketing Manager. In this position, you will be responsible for developing and executing marketing strategies for trade shows and events to raise brand awareness and drive pipeline.

You will collaborate closely with sales, marketing, and product teams to align activities with business objectives and drive bookings in North America.

Key Responsibilities
  • Develop comprehensive strategic marketing campaigns to drive brand awareness, lead generation, and revenue growth through in-person and virtual events across North America
  • Create and manage strategic plans, briefing documents, and personas leveraging business, brand, and market data insights to drive business outcomes and ROI
  • Ensure in-person events align with key business objectives and presence is aligned to event personas
  • Collaborate cross-functionally as a liaison between sales, partner marketing, brand, product marketing, and lifecycle marketing to ensure alignment on audience, positioning, and product development
  • Collaborate with marketing ops to report out on event metrics, ROI, and KPIs to stakeholders at all levels
  • Manage, evaluate, and adjust event marketing budgets and resources
  • Own, optimize, and identify technology to improve events, both physical and digital
  • Align field marketing campaigns with brand and product positioning and value props
Requirements
  • 5+ years of experience driving ROI through trade shows and events
  • Proven success in developing marketing plans and campaigns
  • Excellent communication, critical thinking, and problem-solving skills
  • Highly organized with ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
  • Ability to think strategically and analytically to help advance the company brand
  • Experience with marketing technology and CRM tools such as Hubspot, Marketo, and Salesforce
  • Experience managing and planning event logistics
  • Willingness to travel to events to support sales and brand teams (Approx 20-25% of the time)

Company Commitment to Diversity, Equity, and Inclusion:

At our organization, we celebrate our differences and strive to create an inclusive environment where everyone feels welcome and valued. We actively seek candidates who reflect our customers and communities, and we provide opportunities for professional growth and development for all employees.

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