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Digital Marketing Manager Australia

1 week ago

Sydney, New South Wales, Australia Soprano Design Full time

Soprano Design is a leader in mobile messaging technology for global enterprises and carriers.

We empower trusted mobile interactions, including SMS, voice, email, IP, and omnichannel messaging, through our Communication Platform as a Service (CPaaS).

Our platform is deployed by thousands of organizations worldwide, positioning us as a pioneer in the industry.

We partner with major global operators, including AT&T, BT, and Starhub, to deliver innovative solutions.

Headquartered in Sydney, Australia, we have regional teams throughout Europe, the Americas, and Asia Pacific.

This role will lead our ANZ marketing efforts to drive organizational growth, leveraging multi-channel marketing strategies to boost brand awareness, lead generation, and customer acquisition in the region.

The ideal candidate will possess strong project management expertise, a collaborative spirit, and excellent communication skills.

Key Objectives:

  • Revenue Growth: Drive significant revenue growth in the ANZ region through effective marketing strategies.
  • Lead Generation: Generate high-quality leads to fill the sales pipeline.
  • Market Expansion: Identify and exploit new market opportunities to expand Soprano's presence and customer base in the ANZ region.
  • Customer Acquisition: Increase the number of new customers through targeted marketing campaigns.
  • Customer Retention: Improve customer retention rates by developing marketing programs that enhance customer engagement and loyalty.
  • Brand Awareness: Enhance brand visibility and recognition in the ANZ region.
  • ROI Optimization: Ensure all marketing activities deliver a strong return on investment.

Responsibilities:

This includes but is not limited to:

  • Regional Marketing Strategy: Develop and implement regional marketing strategies and plans in collaboration with the Regional Sales Team.
  • Market Analysis: Research and analyze regional markets to identify new opportunities and potential customers.
  • Budget Management: Develop and monitor regional budgets to ensure strong ROI on marketing investments.
  • Project Management: Oversee end-to-end project management of regional campaigns.
  • Stakeholder Collaboration: Manage relationships with regional stakeholders and external vendors.

Requirements:

  • Proven success in developing and executing regional marketing strategies.
  • Proficiency in marketing automation platforms and CRM systems.
  • Expert knowledge of digital marketing channels and tools.
  • Strong analytical and data-driven approach.
  • Excellent communication and interpersonal skills.