Digital Innovation Leader

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $114,418 - $127,437
Strategic Digital Marketing Manager

We are seeking a seasoned digital marketing expert to lead our lower-funnel efforts. This key role will drive growth and enhance customer lifetime value.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy for retention, conversion, and win-back campaigns across multiple channels.
  • Oversee campaign execution and budget to deliver measurable results and revenue growth.
  • Collaborate with cross-functional teams to deliver targeted, performance-driven campaigns that support loyalty and engagement goals.
  • Partner with Product Owners to leverage customer data, segmentation, and personalised messaging for stronger campaign performance.
  • Act as a brand partner, understanding unique business needs and providing tailored marketing solutions.
  • Drive continuous improvement through testing, insights, and analytics to inform decision-making and scale performance marketing efforts.
Required Skills and Qualifications:
  • Extensive experience in digital marketing, with expertise in upper to mid-funnel strategies for brand awareness, audience engagement, and multi-channel digital campaigns.
  • Proven track record of managing complex marketing initiatives and optimising spend across channels to achieve strategic objectives.
  • Experience working with major publishers like Meta and Google to plan and execute effective marketing campaigns.
  • Strong analytical skills with the ability to derive insights from marketing data and build performance dashboards using Excel, Power BI, or Tableau.
  • Passion for customer engagement and digital innovation.
  • Collaborative mindset and the ability to work cross-functionally with diverse teams.
  • Strong leadership skills with a demonstrated ability to foster teamwork, promote knowledge sharing, and drive collaboration.
Benefits:

This role offers a dynamic and challenging environment where you can grow professionally and make a meaningful impact on our business.

Others:

The ideal candidate will possess a strong passion for digital marketing, excellent communication skills, and the ability to thrive in a fast-paced environment.

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