Strategic Brand Lead
6 days ago
At Lactalis Australia, we are seeking a highly skilled Brand Manager to join our team. The successful candidate will be responsible for leading and executing growth initiatives for the Pauls Dairy Masterbrand, specifically focused on the milk and cream portfolios.
Main Responsibilities:
- Develop and implement marketing strategies to achieve brand awareness, volume, spend, penetration, and market share.
- Lead and manage cross-functional teams to deliver key brand activities as defined in the annual marketing plan.
- Drive innovation projects to achieve a targeted innovation rate for the beverages and milk division.
Requirements:
- Bachelor of Commerce/Business (Marketing Major) or related field or equivalent experience.
- 3+ years of experience in brand management or marketing within the FMCG industry, with a focus on executional elements and driving brand success.
- Proven budget management experience, with a demonstrated ability to manage budgets effectively and optimize spending to achieve desired outcomes.
- Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
About Lactalis:
Lactalis is a global dairy company with a rich history dating back to 1933. We are proud to be a family-owned business, with a strong commitment to innovation, quality, and sustainability.
As a Brand Manager at Lactalis Australia, you will be part of a dynamic team that is passionate about delivering exceptional results and making a meaningful impact on our customers and the community.
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