Brand Manager

2 weeks ago


Scoresby, Victoria, Australia Lactalis Australia Full time

About the Role:

We are seeking a Brand Manager to lead growth initiatives for the Pauls Dairy Masterbrand, specifically focused on the milk and cream portfolios. As a key member of our team, you will be responsible for identifying and recommending marketing strategies to drive brand awareness, volume, spend, penetration, and market share.

Key Responsibilities:

  • Develop and execute marketing plans to achieve business objectives
  • Lead and ensure the timely delivery of key brand activities as defined in the annual marketing plan
  • Deliver innovation projects to achieve a targeted innovation rate for the beverages and milk division

About You:

  • Bachelor of Commerce/Business (Marketing Major) or related field or equivalent experience
  • 3+ years of experience in brand management or marketing within the FMCG industry, with a focus on executional elements and driving brand success
  • Proven budget management experience, with a demonstrated ability to manage budgets effectively and optimize spending to achieve desired outcomes
  • Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously

About Lactalis:

Lactalis is a global dairy company with a rich history and a commitment to sustainability and social responsibility. We are a family business created by the Besnier Family in 1933 and are today the world's No. 1 dairy company. We are proud to be a supporter of reducing barriers that exist due to traditional working practices and offer flexible work arrangements to our employees.


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