
Regional Marketing Director
2 weeks ago
ClearCompany is a global diagnostics company that transforms the future of healthcare by delivering innovative home-testing solutions. Our mission is to empower individuals to take control of their health and wellness, whenever and wherever they choose.
We believe in excellence, integrity, agility, rigor, and fearlessness – core values that drive our identity, culture, and success. These values give us a common purpose, guiding our daily work and decisions.
Job DescriptionThe Regional Marketing Manager will be responsible for executing trade and retail initiatives across Australia and New Zealand. The role requires adherence to Global Brand Standards, championing the brand through sales tools, managing campaigns, and executing strategic programs via pharmacy and retail channels.
This individual will collaborate with internal teams to support projects and programs with wholesalers, banner groups, and emerging distribution channels. The focus will be on high-impact campaigns, in-store activations, promotions, capturing analytics, and providing actionable insights for program improvements.
Key Responsibilities- Trade & Wholesaler Marketing:
- Coordinate monthly deals, banners, EDMs, and campaign calendars
- Create sell sheets, FAQs, training materials, and product launch content using existing branded assets
- Support sales teams with compelling tools to drive in-store execution
- Retail & Campaign Management:
- Deliver seasonal and yearly campaigns with strong messaging and visual assets
- Manage consumer-facing marketing materials: POS, website banners, catalogs, and social content
- Align promotions with marketing plans across banners
- Brand Partnerships & Above-the-Line:
- Support ATL activities as directed: shopping centers, radio, billboards, digital
- In collaboration with Global Marketing, align and organize events and sponsorships, including conferences and TV campaigns
- Coordinate brand ambassadors, charities, and strategic partners
- Develop customer-facing presentations; create internal reporting and presentations as required
- In-Store Execution & Training:
- Partnering with Sales team, coordinate roll out of planograms, POS, shelf callouts, FSDUs, counter units, and pricing strips
- Partnering with Brand Manager, develop on-brand customer-facing brochures, FAQ sheets, and training videos for store staff
- 4+ years in B2B marketing, preferably in FMCG or pharmacy channels
- Experience working within a regulated product environment
- Demonstrated experience developing marketing programs with channels or partners
- Forward-thinking, recognizes opportunities and implements improvements whenever possible
- Ability to travel and attend key meetings as required (ex. Customer meeting or Trade Event)
- Excellent communication skills written and verbal, ability to create content as needed from presentations and sales materials to driving on-brand consumer messaging
- BA/BS Sales or Marketing degree
- A minimum of 4 years post-qualified experience in marketing, preferably within a start-up or scale-up environment
- Technical Expertise: Proficient in the use of MS Office suite, experience within a fast-paced and high-energy environment, aptitude for executing business improvement initiatives, troubleshooting problems, and providing recommendations on overcoming challenges
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