Luxury Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Optimal Recruitment Full time
Job Overview

We are seeking a highly skilled Luxury Marketing Specialist to join our team in Sydney. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that elevate our brand's visibility and customer engagement.

About the Role

This is an exciting opportunity to work with Australia's premier boat share company, offering a great salary and the chance to work in an incredible location with views over stunning Rushcutters Bay.

Key Responsibilities
  • Develop and implement integrated marketing strategies to drive brand awareness, lead generation, and customer retention.
  • Create and execute the brand messaging, ensuring alignment across all channels to maintain a consistent and compelling voice.
  • Track and analyse campaign performance, making data-driven adjustments to optimize results.
Digital Content Creation & Social Media Management
  • Plan, produce, and publish high-quality content across digital platforms, including social media, website, email, and blogs.
  • Manage social media accounts (Instagram, Facebook, LinkedIn, YouTube) with a focus on engaging content that resonates with the luxury boating audience.
  • Develop a content calendar and schedule posts that align with brand objectives, key events, and seasonal promotions.
Public Relations & Media Relations
  • Build and maintain relationships with media contacts to secure press coverage and feature stories.
  • Write press releases, media pitches, and other PR materials that showcase unique offerings and industry leadership.
  • Identify and capitalize on PR opportunities, such as partnerships, sponsorships, and events that enhance brand reputation.
Salary & Benefits

The estimated salary for this role is around $120,000 per annum, plus benefits including supportive team, work with Australia's premier boat share company, and great office location.

Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • 2+ years of experience in marketing, PR, or digital content, preferably in the luxury, marine, or lifestyle sector.
  • Proven experience in social media management, content creation, and campaign management.
  • Excellent writing and storytelling skills with a strong understanding of brand voice and audience engagement.
  • Proficiency in digital marketing tools, including social media platforms, email marketing software, and analytics tools.
  • Basic knowledge of SEO best practices and experience with CMS platforms (e.g., WordPress).
  • Photography and videography skills, with experience in content editing software (e.g., Adobe Creative Suite or Canva).
  • Flexibility and adaptability to work in a busy environment where standards are high.
  • A positive, collaborative and solution-focused attitude.

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