Regional CRM Delivery Lead

6 days ago

Melbourne, Victoria, Australia beBee Careers Full time

Regional CRM Delivery Lead

This role is critical in ensuring that CRM messages/campaigns meet compliance and legal requirements while maximizing their effectiveness across diverse languages and regions.

The successful candidate will collaborate with cross-functional teams—such as legal, product, and marketing—to deliver localized, customer-focused campaigns that enhance retention, drive engagement, and unlock cross-sell/up-sell opportunities.

Key Responsibilities:
  • Manage the localization of CRM automations to meet regional language and cultural requirements
  • Collaborate with regional legal and compliance teams to ensure all CRM activities and campaigns are legally approved and compliant with local regulations
  • Support the planning and execution of ad hoc CRM campaigns across multiple regions, ensuring alignment with business goals and customer needs
  • Work with cross-functional teams (e.g., Product, Marketing, Legal, Creative, Tech) to deliver localized GTM strategies and seamless customer experiences
  • Manage end-to-end processes for segmentation, automation, optimization, and reporting on the user lifecycle to drive retention and engagement metrics
  • Analyze campaign performance and implement improvements through A/B testing and data-driven insights
  • Ensure the delivery of personalized, impactful, and localized CRM messages across push notifications, emails, and in-browser messages

Requirements:

  • Minimum 3 years of experience in CRM, growth marketing, or operations roles, preferably with regional exposure
  • Proven experience with CRM platforms such as Braze, Hubspot, or Salesforce is a must
  • Strong understanding of CRM compliance in regional markets and experience working with legal and compliance teams
  • Familiarity with digital assets, trading, and derivatives is highly preferred
  • Demonstrated ability to manage localization processes for multi-regional campaigns, including language and cultural adaptations
  • Experience in delivering campaigns, managing automations, and conducting A/B testing to improve effectiveness
  • Excellent project management and communication skills, with the ability to coordinate across multiple teams and stakeholders
  • Regional CRM/Marketing experience will be a definite advantage
  • Strong sense of ownership, accountability, and commitment to delivering high-quality results

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