CRM Specialist

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We spend a third of our lives sleeping, so we thought we'd make it memorable. Sheet Society was dreamed up by Hayley and Andy Worley in 2017 after they thought the industry had hit snooze. Passionate about high quality, trend-led products with a focus on exceptional customer experiences, innovation and sustainability, Sheet Society is designed to elevate your bedroom aesthetic while ensuring a better night's sleep. One of the fastest growing retail businesses in Australia, with exciting expansion plans on the horizon, our team is hardworking, passionate and customer obsessed.

About the Role:

The CRM Specialist role purpose is to enhance customer relationships through the execution of a compelling and on-brand Sheet Society customer experience that drives business growth.

Working closely with the Senior CRM Manager, the CRM Specialist is responsible for the planning and owning the delivery of the CRM Strategy, with the goal of maximising customer satisfaction, loyalty, and retention - across all Sheet Society regions (currently Australia, New Zealand, United States, Canada, United Kingdom and International).

The CRM Specialist leads the day-to-day planning of the customer channels, informed by data and customer insights, with the goal of maximising performance and revenue.

About the Team:

The CRM Specialist reports to the Senior CRM Manager within the broader Marketing Department.

Key Responsibilities:

• Manage the end to end development of customer campaigns and journeys including briefing of creative, data build and delivery and results across all channels.
• Build and optimise automated lifecycle journeys - including but not limited to welcome, post-purchase, and loyalty.
• Help identify opportunities to deepen engagement, retention, and loyalty across channels, platforms and campaigns.
• Analyse and interpret data on campaign and flow performance - identifying opportunities to optimise and scale.
• Collaborate with stakeholders to optimise CRM programs and journey automations, focusing on personalisation.

Due to the nature of the role it is reasonably accepted that work is required to be undertaken after ordinary business hours. This will be managed on a case by case basis with the manager.

It's the nature of Sheet Society to grow and evolve, and as such your role may evolve too. Additional responsibilities or duties may be included within the scope of this role at any time to meet the needs of the business.

About You:

• You have a minimum of 2- 3 years experience in a CRM, Lifecycle or Loyalty role.
• Familiar with marketing automation tools and are willing to learn and adapt to new technology
• You have incredible attention to detail, particularly when dealing with customer data
• You have a good understanding of how to interpret data and derive actionable insights.
• You're a natural collaborator, with demonstrated experience collaborating with cross-functional teams to achieve common goals.
• You're a proactive self-starter who can execute tasks efficiently, contribute big ideas, and help drive them through to delivery.

Why You'll Love It Here

At Sheet Society, it's more than a workplace, it's a community. With that in mind, we're committed to making sure our employees are as happy in the workplace as our customers are in bed. Which is why our perks include:

• Onsite parking and great public transport links to our head office in Brunswick
• Sweet Dreams Day - a day off on your birthday
• Adaptable working arrangements with focus-day Wednesdays
• A fun social calendar, with Friday jolly-trolly celebrations
• Communal kitchen providing breakfast, all the snacks and lots of coffee
• Dog-friendly office
• Two paid wellness days off per year

Our Values in Action

Good Humans: We're Good Humans, and we do our best to do good in business too. We bring our best selves to work, for our customer, team, and the world around us.

Driven Dreamers: We always innovate, and that goes beyond the bed. We push the boundaries to turn our dreams into your reality.

Authentic Achievers: We pull up our sleeves and get the hard work done, without the fuss. We know who we are, and we work to make the bed better — for everybody.

Support Crew: We're committed to you, and your sleep. Whether it's a great product, or great service — and when things don't go to plan, we're here to make it right.

Ready to Join the Dream Team?

When applying be sure to include your resume and cover letter that showcases why you're the ideal fit for Sheet Society.

Applications close end of day Monday 4 August. Shortlisting of candidates will commence prior to this date, so please don't delay submitting your application.

Let's make every third of our lives spent in bed not just comfortable, but unforgettable. Hop on board and let's shake up the world of retail together.

We are proud to be an equal-opportunity employer that seeks to recruit, develop and retain the most talented individuals from a variety of backgrounds. We therefore encourage applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesRetail

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