Digital Content Strategist

2 days ago

Melbourne, Victoria, Australia beBeeContent Full time $99,500 - $121,250

About the Role

We seek a Digital Content Strategist to lead the planning and creation of engaging digital content and campaigns across key online platforms. This includes managing paid, earned, and owned content for websites, email, and social media.

Key Responsibilities

  • Develop and execute digital content plans aligned with brand strategy and performance metrics.
  • Deliver high-quality content across websites, email, and social media for Retail (B2C) and Foodservice (B2B) brands.
  • Inspire creative content ideation and manage production of photography, video, motion graphics, and email copy.
  • Coach and lead the Content Specialist in social media management and community engagement.
  • Manage brand presence across social platforms using tools like Meta Business Suite, LinkedIn, YouTube, and Hootsuite.
  • Assist with execution of paid campaigns across Meta, LinkedIn, Google, and email platforms.
  • Monitor and report on campaign performance using analytics tools and refine strategies based on insights.
  • Collaborate cross-functionally with brand, sales, activation, and design teams to ensure content alignment.
  • Manage internal approvals and ensure content meets brand and regulatory standards.
  • Build strong relationships with agencies and media partners and stay informed on digital media innovations.

About You

  • A Bachelor's Degree, ideally in Communications or Marketing.
  • Experience using online platforms, content formats, and digital tools.
  • Familiarity with email marketing and platforms like Pardot (desired).
  • Strong ability to budget, prioritize, meet deadlines, and manage multiple projects simultaneously.
  • A solid understanding of digital analytics, with hands-on experience using tools like Hootsuite, Google Analytics, Meta Business Suite, Facebook Ads, and Talkwalker.
  • A customer-first mindset, with experience developing strategic social media content plans and managing best-in-class content creation.
  • A proactive approach to emerging digital trends, technologies, and social media best practices.
  • A collaborative and empathetic working style, with strong interpersonal skills and a track record of building positive relationships internally and externally.
  • Key strengths in conceptual thinking, problem solving, written communication, and timely decision-making.

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