Marketing Director

We're a pioneering company that's redefining the 4x4 landscape. Our mission is to create premium vehicles that challenge convention and enable adventure. We've partnered with global industry leaders, set up a world-class production facility, and delivered our flagship product, the INEOS Grenadier, to customers in over 40 countries.

We're seeking a Marketing Lead who shares our passion for adventure and is eager to help shape the future of 4x4 in Australia and New Zealand. As a key member of our team, you'll play a crucial role in executing our regional marketing strategy, collaborating with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier brand.

• Support the planning and delivery of regional marketing initiatives, ensuring they're executed on time, within budget, and to a high standard.
• Plan, organise, and execute major events, product launches, and promotional activities to engage customers, partners, and stakeholders.
• Develop retail and brand campaigns for the local ANZ markets.
• Develop creative content, experiences, and partnership ideas that break away from traditional automotive marketing to make the Grenadier stand out.
• Create detailed agency briefs for marketing activities and event activations, ensuring alignment with the INEOS Grenadier brand identity and objectives.
• Collaborate with inter-departmental teams, including sales, product, and aftersales, to ensure consistent messaging and brand positioning across all channels.
• Research and recommend partnerships and events that enhance brand visibility, drive conversions, and increase customer advocacy.
• Monitor and analyse marketing performance metrics, including PR coverage, event attendance, and sponsorship impact, to measure effectiveness and optimise strategies.
• Engage with customers and retail partners to gather feedback and develop marketing activities that meet their needs and preferences.
• Provide insights and recommendations on budget allocations and supplier negotiations to optimise campaign effectiveness.

• Proven marketing experience, either client-side or agency-side.
• Strong event planning and execution skills, with a meticulous attention to detail.
• Experience in the automotive industry, particularly 4x4s, is a plus.
• Commercially minded, with a track record of meeting objectives and managing budgets effectively.
• A keen understanding of how customer feedback and community engagement influence brand perception and loyalty.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• A self-starter with a passion for building a brand from the ground up, eager to be part of a small, dynamic, hands-on team.
• Adaptable and thrives in a fast-paced, ever-changing environment.
• Full Australian Driver's Licence.