Marketing Director

3 weeks ago

Caulfield, Victoria, Australia INEOS Automotive Full time
Marketing Lead Role Overview

At INEOS Automotive, we're seeking a highly skilled Marketing Lead to join our dynamic team in Australia and New Zealand. As a key member of our marketing team, you'll play a crucial role in executing our regional marketing strategy, collaborating with internal and external stakeholders to create innovative campaigns, events, and communications that elevate the INEOS Grenadier brand.

Key Responsibilities:

  • Support the planning and delivery of regional marketing initiatives, ensuring they are executed on time, within budget, and to a high standard
  • Plan, organise, and execute major events, product launches, and promotional activities to engage customers, partners, and stakeholders
  • Develop retail and brand campaigns for the local ANZ markets
  • Develop creative content, experiences, and partnership ideas that break away from traditional automotive marketing to make the Grenadier stand out
  • Create detailed agency briefs for marketing activities and event activations, ensuring alignment with the INEOS Grenadier brand identity and objectives
  • Collaborate with inter-departmental teams, including sales, product, and aftersales, to ensure consistent messaging and brand positioning across all channels
  • Research and recommend partnerships and events that enhance brand visibility, drive conversions, and increase customer advocacy
  • Monitor and analyse marketing performance metrics, including PR coverage, event attendance, and sponsorship impact, to measure effectiveness and optimise strategies
  • Engage with customers and retail partners to gather feedback and develop marketing activities that meet their needs and preferences
  • Provide insights and recommendations on budget allocations and supplier negotiations to optimise campaign effectiveness

Requirements:

  • Proven marketing experience, either client-side or agency-side
  • Strong event planning and execution skills, with a meticulous attention to detail
  • Experience in the automotive industry, particularly 4x4s, is a plus
  • Commercially minded, with a track record of meeting objectives and managing budgets effectively
  • A keen understanding of how customer feedback and community engagement influence brand perception and loyalty
  • Proficiency in Microsoft Office Suite and marketing analytics tools
  • A self-starter with a passion for building a brand from the ground up, eager to be part of a small, dynamic, hands-on team
  • Adaptable and thrives in a fast-paced, ever-changing environment
  • Full Australian Driver's Licence

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