Head of Brand Reputation Specialist

5 days ago

Sydney, New South Wales, Australia University of New South Wales Full time
About the Role:
The University of New South Wales is seeking a highly skilled and experienced Head of Brand Marketing (Societal Impact) to lead the strategic and operational marketing efforts of our Societal Impact marketing team. This pivotal role will oversee the development and delivery of high-performing B2C and B2B marketing campaigns, designed to amplify UNSW's societal impact framework and highlight the distinctiveness of the UNSW brand in line with the University's 'Progress for All' strategic plan.

The successful candidate will collaborate with diverse stakeholders to craft marketing strategies and executional plans that align with business objectives and budgets, all supported by an evidence-based approach. Reporting to the Director of Marketing & Content, you will play a key role in shaping and implementing an integrated Societal Impact Marketing Strategy that serves the University's priorities and engages target audiences.

This role involves leading a team of three direct reports, ensuring effective execution of the Societal Impact marketing strategy. Specific accountabilities include leading the Societal Impact Marketing & Content team, fostering a respected, customer-focused, and commercially driven unit. Champion a data-led, customer-first approach, promoting collaboration, excellence, continuous improvement, and global best-practice creativity.

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