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Senior Brand Marketing Professional

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $130,000 - $140,000
Job Overview

The position of Senior Brand Marketing Professional focuses on leading the development and execution of integrated marketing strategies across various channels.

About This Role

This key leadership role will be responsible for guiding cross-functional teams in the planning, management, and optimization of marketing campaigns. The successful candidate will possess a deep understanding of digital, social, and retail marketing principles and have the ability to drive business growth through effective campaign execution.

Main Responsibilities:
  • Develop and execute comprehensive marketing strategies aligned with business objectives
  • Collaborate closely with creative, e-commerce, and retail teams to ensure seamless campaign integration
  • Manage the planning, execution, and tracking of social media campaigns across Instagram, Facebook, TikTok, and LinkedIn
  • Lead the implementation of in-store marketing initiatives, including window displays, point-of-sale materials, and shopping centre-based activations
  • Coordinate brand photoshoots and manage the resulting visual content
  • Oversee the launch of seasonal and promotional campaigns from start to finish
  • Ensure alignment with brand storytelling and support influencer, ambassador, and partnership initiatives
  • Analyze campaign performance data, identifying areas for improvement and implementing changes as needed
  • Stay up-to-date with industry trends, competitor activity, and customer insights
  • Mentor and manage one direct report, providing guidance and support for their professional development
Requirements and Qualifications

To succeed in this role, candidates should possess excellent communication and leadership skills, with the ability to work effectively in a fast-paced environment. A strong background in marketing, preferably in a senior or leadership capacity, is essential.

Benefits and Perks

This role offers opportunities for career advancement, professional growth, and development within a dynamic organization.

What We Offer

A competitive compensation package, comprehensive benefits, and a collaborative work environment are just a few aspects of what sets us apart as an employer of choice.