Digital Marketing Strategist

5 days ago


Melbourne, Victoria, Australia beBeeDigitalMarketing Full time $85,000 - $105,000
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team. As a key player in the growth and evolution of our business, you will be responsible for planning, executing, and optimizing digital media activities across brand and product campaigns.

You will collaborate with internal teams and external partners to deliver best-practice strategies across social, search, and programmatic channels, attracting values-aligned customers and supporting business growth.

Key responsibilities include:

  • Planning, setting up, and optimizing digital campaigns across paid social, search, and programmatic channels, supporting both brand and product initiatives.
  • Executing the always-on digital strategy, ensuring seasonal messaging and budget alignment across the creative matrix.
  • Assisting with the management of media partners and exploring new channels and creative approaches to drive quality traffic and customer acquisition.
  • Monitoring industry trends and applying insights to enhance media strategy, creative execution, and campaign relevance.
  • Using analytics and marketing mix modeling tools to generate performance insights and improve campaign effectiveness.
  • Delivering regular reporting on campaign performance, including competitor analysis, optimization insights, and monthly/quarterly marketing updates.
  • Supporting team operations through project management tools, documentation upkeep, and input into budget planning and stakeholder communications.


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