Creative Director Lifestyle

3 days ago


Sydney, New South Wales, Australia beBeeContent Full time $110,000 - $135,000

As a senior content strategist, you will play a key role in shaping the lifestyle category and creating award-winning content across multiple platforms.

Lifestyle Content Lead
  • Lead the creation and evolution of lifestyle content, including the quarterly production of a magazine from ideation to publishing.
  • Oversee digital lifestyle content, ensuring alignment with customer needs, search behaviours, and strategic goals.
  • Drive creative content ideation across beauty, health, wellness, and commercial opportunities.
  • Collaborate with SEO and strategy teams to optimise content for visibility and performance.
  • Work with stakeholders to grow the lifestyle category and define a clear commercial strategy.
  • Manage and mentor a team, building collaborative workflows and scalable processes.
Requirements
  • A senior content strategist with experience in lifestyle, beauty, health, or wellness publishing.
  • Confident working directly with clients and aligning creative output with commercial goals.
  • Skilled in leading content ideation and production across multiple channels.
  • Experienced in managing and motivating creative teams in a collaborative environment.
  • Comfortable working with data, insights, and SEO to inform content strategy and delivery.
  • Detail-oriented, deadline-driven, and passionate about delivering exceptional content experiences.


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