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Social Media Content Strategist
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The Australian Broadcasting Corporation is seeking a highly skilled Social Content Lead to join our team. As a key member of our Content division, you will be responsible for leading the development of social content for our broadcast commissions and social/digital-first initiatives.
Key Responsibilities- Lead Social Content Development: Develop and implement a comprehensive social content strategy that deepens community engagement with our brand.
- Manage Social Media Operations: Oversee the day-to-day operations and content activities for key brand accounts on social media, including ABC iview, ABC Kids, and ABC Listen.
- Collaborate with Stakeholders: Work closely with key stakeholders within the Content division, including programming leads, screen genre heads, and commissioning executives.
- Lead Team and Mentor Colleagues: Lead a high-performing team of Social Media Producers and provide guidance, feedback, and content approval.
- Strong Leadership Skills: Proven experience in leading teams and mentoring colleagues in social media and/or video production.
- Social Media Expertise: Extensive experience in social media use and management for brand and community building, including data analysis and interpretation.
- Digital Media Knowledge: Strong knowledge of digital media industry developments and audience trends, including key social media platforms.
