Digital Marketing Campaign Lead

2 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $95,000
Performance Marketing Specialist Role Overview

We are seeking a highly skilled Performance Marketing Specialist to join our team. This is an exciting opportunity to leverage your expertise in digital marketing and drive business growth.

As a Performance Marketing Specialist, you will be responsible for creating and executing high-performing digital marketing campaigns across multiple platforms, including Meta, Google, and TikTok. Your primary objective will be to acquire customers and generate quality leads.

The ideal candidate will have 3-5 years of experience in performance marketing, with a proven track record of running successful campaigns. You should possess strong knowledge of performance marketing tools and creative ad engines.

You will work closely with the brand and creative team to build and test effective landing pages that improve conversion rates. Your ability to interpret data and make informed decisions based on insights will be crucial in driving campaign success.

Our team offers a collaborative and open management style, providing opportunities for professional growth and development. Our office location is conveniently situated in the heart of the Sydney CBD, offering a great work-life balance.

  • Key Responsibilities:
  • Design and implement performance marketing strategies to meet business objectives.
  • Monitor key performance metrics (CAC, CPL) and continuously optimise campaigns to maximise ROI.
  • Leverage ad creative performance engines to optimise ads and creatives for high engagement and conversions.
  • Utilise knowledge of GEO and SEO to improve audience targeting and enhance organic visibility.
  • Collaborate with designers, developers, and analytics teams to achieve campaign goals.
Requirements

To be successful in this role, you will need:

  • 3-5 years of hands-on experience in performance marketing, with a proven track record in running successful campaigns.
  • Strong knowledge of performance marketing tools (e.g., Google Ads, Facebook Ads Manager, TikTok Ads) and creative ad engines.
  • Solid understanding of CAC, CPL, and how to optimise for both.
  • Familiarity with landing page development and A/B testing to improve conversion rates.
  • Ability to interpret data and make informed decisions based on insights.
What We Offer

In addition to a competitive remuneration package, we offer:

  • A convenient office location in the heart of the Sydney CBD.
  • An open and collaborative management style, providing opportunities for professional growth and development.

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