Digital Campaign Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $80,000 - $160,000
">Role Overview

The ideal candidate will have expertise in design, marketing, and digital recruitment.

">Key Responsibilities
  • Build and execute email templates that resonate with customers.
  • Segment email lists based on customer characteristics, behaviors, and preferences to send targeted and relevant emails.
  • Implement the email marketing plan that aligns with business objectives, targets audience preferences, and industry best practices.
  • Monitor and analyze campaign performance.
  • Conduct A/B tests to optimize open rates, click-through rates, and conversion rates.
  • Manage the enterprise email calendar, timelines, and email frequency.
Requirements
  • A minimum of 3 years of experience in email marketing with a focus on building and executing campaigns.
  • Demonstrated experience with CRM and marketing automation platforms.
  • Proficiency in HTML and email design best practices.
  • Experience in using email marketing analytics tools.
  • Experience with A/B testing and optimization techniques.
  • Excellent written and verbal communication skills.
  • Ability to collaborate effectively with team members and stakeholders.

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