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Digital Campaign Specialist

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Sydney, New South Wales, Australia beBeeActivation Full time $145,000 - $185,000
Job Title:

Digital Activation Manager

Description:

In this role, you will be responsible for delivering best-in-class digital activation across various platforms. The successful candidate will have a strong understanding of digital media and the ability to work with clients from diverse industries.

Key Responsibilities:
  • Oversee the performance of digital media campaigns, ensuring pacing aligns with goals.
  • Modify budgets, bids, and targeting based on performance data.
  • Set up new campaigns across various platforms, optimising targeting, creative, and budget settings.
  • Tweak targeting, bids, or creatives based on performance data to ensure campaigns meet KPIs.
  • Regularly monitor live campaign performance, adjusting strategies to maintain proper pacing.
  • Compile and prepare performance reports for clients, providing insights and recommendations.
  • Identify and resolve any issues with campaigns, whether they're related to technical glitches, underperformance, or other roadblocks.
Requirements:
  • 1 year of relevant experience in an activation or implementation role, working on digital channels across various platforms.
  • Good experience working with Meta, Google Ads, and/or DV360.
  • A strong appetite to activate and optimise campaigns across digital platforms.
  • Understanding of Media KPIs, measurement and reporting.
  • Experience across the Microsoft Office including Excel, Word, and PowerPoint.
  • Knowledgeable in digital buying fundamentals and relevant digital tools.
  • Demonstrate a solid knowledge of the Australian digital media space.
  • Strong interpersonal and problem-solving experience.
  • High level of attention to detail and accuracy across all tasks.
What We Offer:
  • A comprehensive wellbeing program supporting physical, mindful, and financial wellbeing.
  • A creative, lively, and rewarding office environment where people love working with each other.