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Digital Media Manager

2 months ago

Perth, Western Australia RAC WA Full time

About RAC WA

RAC WA is a leading member organisation in Western Australia, striving to create greater value for its members and deliver on its purpose to be the driving force for a better WA.

Job Summary

We are seeking a highly skilled Digital Media Manager to join our team and contribute to the development of our insurance marketing strategy across all digital media channels. As a key member of our marketing team, you will be responsible for planning, managing, and optimising paid performance marketing channels to meet business targets.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies to drive business growth and achieve marketing objectives.
  • Manage and optimise paid performance marketing channels, including search engine marketing, social media, and programmatic advertising.
  • Conduct regular business performance reviews and provide actionable insights to inform marketing decisions.
  • Collaborate with internal stakeholders to develop and implement marketing campaigns that meet business objectives.
  • Build and maintain strong relationships with key stakeholders, including media agency representatives.

Requirements

  • Tertiary qualifications in marketing or a related field.
  • Proven experience in digital marketing roles, ideally in a media agency or digital agency.
  • Experience managing media agencies and understanding of digital tools and platforms, including Meta, Google Ads, and Google Analytics.
  • Excellent communication and project management skills.
  • Ability to work in a fast-paced environment and meet deadlines.

What We Offer

  • A competitive salary and benefits package.
  • Opportunities for professional development and career growth.
  • A dynamic and supportive work environment.
  • Access to the latest digital marketing tools and technologies.