Digital Content Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeStoryteller Full time $98,870 - $107,023
Job Description:

As a key member of the marketing team, you will play a pivotal role in shaping the university's narrative and creating engaging content that resonates with prospective students. Your primary responsibility will be to develop and implement creative strategies that showcase the university's value proposition.

  • You will work closely with internal stakeholders to design and deliver high-quality digital assets, including social media videos and web content.
  • Your expertise in digital marketing and storytelling will be essential in crafting compelling narratives that drive student acquisition marketing initiatives.

Key Responsibilities:

  1. Content Creation: Develop and deliver creative assets for various digital channels, including social media videos and web content.
  2. Content Strategy: Contribute to the creation of insight-driven content strategies to attract and inform prospective students.
  3. Talent Coordination: Identify, coordinate, and interview internal and external talent for content pieces.
  4. Performance Analysis: Analyse performance insights to optimize content strategies.

About You:

You are a creative professional with a passion for storytelling and higher education marketing. You have strong content production skills, experience in digital marketing, and a proven track record of producing campaign creative assets, especially social media videos and digital content. Your expertise in Adobe Creative Suite or other video editing software is highly valued. You are a skilled communicator who can work effectively with diverse stakeholders to create compelling narratives across multiple platforms.

Required Skills and Qualifications:
  • Creative Professional: Strong content production skills and experience in digital marketing.
  • Storytelling Expertise: Proven ability to craft compelling narratives that drive student acquisition marketing initiatives.
  • Digital Marketing: Experience in producing campaign creative assets, especially social media videos and digital content.
  • Video Editing Software: Proficiency in Adobe Creative Suite or other video editing software.
  • Communication Skills: Ability to work effectively with diverse stakeholders to create compelling narratives across multiple platforms.

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