Digital Marketing Specialist

2 weeks ago

City Of Joondalup, Australia beBee Careers Full time
Salary
Competitive salary package.

Job Description
Award-winning facilities offer a world away from your office. The role involves implementing marketing strategies to boost brand visibility, engagement, and revenue. A forward-thinking individual who can apply innovative marketing concepts and leverage technology for maximum impact is required.

The Digital Marketing Executive will implement marketing strategies to increase brand awareness in line with strategic goals. This includes identifying new ways to market the resort using digital innovation, managing the creation and distribution of digital content across multiple platforms, executing digital marketing activities, analyzing marketing promotions for ROI, and working within budget constraints while maximizing resources.

The ideal candidate will have experience in database management and troubleshooting technical issues, prior customer service experience within a five-star hospitality business preferred, and be able to manage multiple tasks efficiently.

This is a full-time position, working five days a week. To apply, please attach your resume and cover letter, detailing why you are the perfect fit for this role.

Key Responsibilities
• Develop & implement the hotel marketing plan, increasing brand awareness in line with strategic goals
• Identify new, creative ways to market the resort using digital innovation
• Manage the creation and distribution of digital content across multiple platforms
• Execute digital marketing activities across various marketing channels
• Analyze marketing and advertising promotions for ROI, effectiveness, and reach
• Work within budget constraints while maximizing resources
• Develop engaging social media strategies to enhance audience interaction and customer experiences
• Manage resort and third-party websites, SEO, and SEM optimization
• Oversee on-site photo shoots, hotel filming, and content production for highest quality results
• Work with local media partners to promote the resort and secure ongoing publicity
• Collaborate with internal teams to create marketing collateral for special events
• Design lively promotional emails, invitations, flyers, and signs, staying ahead of trends and privacy requirements
• Lead search engine advertising, monitor SEM metrics, conduct thorough keyword research, and measure campaign success

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