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Digital Marketing Professional

3 weeks ago

City Of Joondalup, Australia beBee Careers Full time

About this role

We are seeking a Digital Marketing Executive to join our team in a full-time position. This is an excellent opportunity for a creative and results-driven individual to enhance our brand awareness and digital presence.

The successful candidate will be responsible for implementing marketing strategies to boost brand visibility, engagement, and revenue. This includes developing and implementing the hotel marketing plan, identifying new ways to market the resort using digital innovation, and managing the creation and distribution of digital content across multiple platforms.

Key Responsibilities

  • Develop and implement the hotel marketing plan to increase brand awareness in line with strategic goals
  • Identify new and creative ways to market the resort using digital innovation
  • Manage the creation and distribution of digital content across multiple platforms
  • Execute digital marketing activities across various marketing channels
  • Analyse marketing and advertising promotions for ROI, effectiveness, and reach
  • Work within budget constraints while maximizing resources
  • Develop engaging social media strategies to enhance audience interaction and customer experiences
  • Manage resort and third-party websites, SEO, and SEM optimization
  • Oversee on-site photo shoots, hotel filming, and content production for highest quality results
  • Work with local media partners to promote the resort and secure ongoing publicity
  • Collaborate with internal teams to create marketing collateral for special events
  • Design lively promotional emails, invitations, flyers, and signs, staying ahead of trends and privacy requirements
  • Lead search engine advertising, monitor SEM metrics, conduct thorough keyword research, and measure campaign success

Requirements and Qualifications

  • A professional attitude with excellent grooming and executive presence
  • Ability to manage multiple tasks efficiently
  • Creative mindset with design experience (InDesign advantageous)
  • Advanced proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint, Publisher)
  • Experience in database management and troubleshooting technical issues
  • Prior customer service experience within a five-star hospitality business preferred

Benefits

  • Competitive salary package
  • Professional training and development opportunities
  • Food, beverage, and accommodation discounts
  • Free car parking on-site
  • Access to the golf course

This is a fantastic opportunity for anyone looking to take their digital marketing career to the next level