Strategic Marketing Leader

2 weeks ago

Sydney, New South Wales, Australia Commonwealth Bank Full time

Role Overview

The Commonwealth Bank is seeking a talented Marketing Manager to join its Regulatory Communications team in the 1:1 Marketing Chapter. As a key member of this team, you will be accountable for developing and executing complex data-driven customer contact strategies and on-brand communications that meet our regulatory obligations.

Sitting within a marketing centre of excellence, you will collaborate with cross-functional teams, including product owners, data analysts, and stakeholders from various domains. Your primary focus will be on delivering exceptional customer experiences through hyper-personalised and relevant communications.

This role requires a strategic thinker who can balance business priorities with regulatory requirements. You will work closely with internal teams to leverage technology and capabilities to create impactful marketing initiatives.

Key Responsibilities

  • Develop and implement Regulatory/Marketing campaign strategies in collaboration with product owners and data analysts.
  • Create and execute end-to-end campaign execution plans, including content creation, approval, briefing creative and delivery teams, testing, and reporting results.
  • Build relationships with key internal and external stakeholders for marketing campaigns and prepare presentations for senior stakeholders.
  • Contribute to projects that enhance the bank's capability to deliver exceptional data-driven customer communication.

We're looking for someone who:

  • Has experience delivering 1:1 / data-driven communications, with strong project management and stakeholder management skills.
  • Can demonstrate curiosity, a growth mindset, and a dynamic working style, with a passion for customers and continuous improvement.
  • Has experience in Agile methodology, proficiency in Jira, and Regulatory communications (desirable but not essential).
  • Understands risk management principles and practices.
  • Possesses a tertiary qualification, ideally with a marketing focus.

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