Strategic Retail Marketing Leader
2 weeks ago
We are seeking a highly skilled Strategic Retail Marketing Leader to join our team at NBCUniversal.
About the Role
- Develop and execute territory specific retail marketing activations, to support UP&E while creating demand value and awareness.
- Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needs.
- Inspire licensees and retailers through engaging brand and retail presentations.
- Manage mall activations and costume character appearances in markets.
- Responsible for overseeing presentation support and coordination of all events in region (summits, KPM's, trade shows,) from conceptualization to execution.
Key Responsibilities
- Foster relationships across marketing and buyers in conjunction with category teams to drive product placement and sell through.
- Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations.
- Proactively conceptualize and develop cross promotions with other Universal divisions.
- Share best practice with Franchise and Retail & Marketing teams in US to ensure creative is consistent and on brand.
- Remain competitively aware of competitors' retail programs & share best practices/results.
- Manage execution and account management of assigned marketing partnerships with retail accounts.
Qualifications
- Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills.
- Influential - Proven ability pitching and negotiating skills with the ability to close deals.
- Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive.
- Strong Brand Marketing experience.
- Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs.
Additional Information
Please note that as part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee prior to a hiring decision.
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