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Digital Skincare Marketing Specialist

2 weeks ago

Geelong, Victoria, Australia Saint Louve Skincare Full time
Job Description

Saint Louve Skincare is a premium skincare brand that values innovation and authenticity. We are seeking a Brand & Marketing Manager to join our team and help us bring our brand to life across social, content, and digital platforms.

The successful candidate will have a strong understanding of Instagram, TikTok, and Klaviyo, with experience in content creation, both behind and in front of the camera. They will be responsible for executing innovative marketing strategies, managing influencer gifting, building brand moments, and shaping our broader marketing calendar.

Key Responsibilities:
  • Oversee day-to-day management of Instagram and TikTok
  • Lead content planning, creation, filming, and scheduling
  • Be the face of the brand when required—comfortable on camera and behind it
  • Engage with our community through timely comments, DMs, and proactive engagement
  • Stay ahead of trends and ensure content reflects a premium skincare positioning

Influencer & Brand Partnerships:
  • Identify and manage influencer gifting and partnership opportunities
  • Track and report on influencer collaborations and user-generated content

Email & SMS Marketing:
  • Ideate and write compelling campaign copy for emails and SMS (4-6 per month)
  • Brief designer on eDM creative, aligning with campaign objectives and brand tone
  • Build and deploy campaigns using Klaviyo, ensuring best practice and performance optimization
  • Support the development of our marketing calendar and brand campaign ideation
  • Assist with execution of strategic initiatives across brand, social, and digital touchpoints
  • Coordinate with freelancers or internal team members on creative production as needed

Brand & Creative:
  • Prepare photoshoot and campaign briefs, mood boards, and concept decks
  • Write graphic design briefs for social, email, and web creative
  • Maintain brand consistency across all channels

General Admin:
  • Support the founder with ad-hoc marketing and admin tasks
  • Assist with customer service enquiries as needed
  • Keep digital assets and campaign documentation organized

What We're Looking For:
  • Minimum 2–3 years experience in a similar digital marketing or social media role
  • Strong understanding of Instagram, TikTok, and Klaviyo
  • Experience in content creation, both behind and in front of the camera
  • Confident copywriting skills tailored to a skincare or beauty audience
  • Self-motivated and able to work autonomously while hitting deadlines
  • Exceptional attention to detail, organization, and follow-through