Social Media Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeStrategist Full time $80,000 - $120,000
Job Title

Drive the success of a leading automotive brand by developing and executing a results-driven social media strategy aligned with business goals.

As a senior social media professional, you will lead content planning and distribution across platforms like Instagram, TikTok, Facebook, and YouTube, ensuring the right message reaches our audience at the most compelling time.

The ideal candidate will have a solid grasp of platform algorithms, content optimisation, and audience engagement techniques, as well as skills in both short-form and long-form content production for social media.

Key Responsibilities:
  • Develop and execute a comprehensive social media strategy to drive engagement and conversion.
  • Collaborate with cross-functional teams to create visually striking, on-brand content that resonates with our audience.
  • Experiment with new formats and trends to discover what works best for our brand.
  • Analyse performance data to translate findings into actionable recommendations.
Requirements:
  • Proven experience managing brand or publisher social media channels, ideally in a senior or lead capacity.
  • Solid understanding of platform algorithms, content optimisation, and audience engagement techniques.
  • Skills in both short-form and long-form content production for social media.
  • Strong creative instincts combined with an analytical mindset.
What We Offer:
  • A collaborative and feedback-positive work environment.
  • The opportunity to work with a leading automotive brand.
  • Access to professional development opportunities.
Why Join Us?

We are committed to creating a safe, respectful, and inclusive workplace where everyone feels valued and empowered to perform at their best.

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