Public Relations Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeePublicRelations Full time $120,000 - $150,000
Dynamic Consumer Relations Expert

This is a critical role responsible for taking ownership of day-to-day public relations functions.

The successful candidate will develop new story ideas, manage existing relationships with key journalists, write press releases and brief in-house analysts to help develop real-life scenarios.

You will also help develop content for the website, media outlets, other third-party sites and social media channels.

Actioning incoming media enquiries, initiating new media relationships and building presence in the media are key responsibilities of this role.

You will be developing story ideas for mainstream and industry media, pitching stories and spokespeople to journalists, editors and third-party sites.

A large part of this role involves looking at market trends and in-house data with a view to translating the information into easy-to-consume media stories.

To succeed, you will have tertiary qualifications in PR, communications or journalism, a minimum of 4 years experience in public relations or experience working in the media or another relevant sector.

A proven track record in media relations is essential as well as experience providing direction to others and managing external contractors.

A consumer-centric focus and creative mind with excellent stakeholder relations skills is required along with a 'can-do' approach to media and strong attention to detail.

This role offers flexible working environment, supportive company culture, ongoing training and career development and more.

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