Chief Digital Advertising Officer

1 day ago

Adelaide, South Australia beBeeDigitalMarketing Full time $100,000 - $120,000

We are seeking a seasoned Digital Marketing Strategist to join our team. As a key member of our team, you will be responsible for developing and executing comprehensive digital advertising strategies aligned with business goals.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing plans
  • Collaborate with internal stakeholders to understand campaign objectives, target audience, and key performance indicators (KPIs)
  • Manage weekly client campaigns for optimisations
  • Reporting on these optimisations to the Account Managers
  • Writing copy when required
  • Platforms: Google Ads, Microsoft Ads, TikTok Ads, Facebook and Instagram Ads, Pinterest Ads
  • Manage projects to high quality, on time, and within budget
  • Set-up of new campaigns and strategy creation
  • Work in collaboration with the CEO and Account Managers to evaluate and implement campaign improvements across client's accounts
  • Collaborating with the creative team to draw insights from campaigns that are creative-oriented, to ensure better creative is produced for future campaigns
  • Research and latest trends and insights from global resources
  • Develop and manage audiences on platforms in line with evolving audience personas
Budget Management:
  • Monitoring and maintaining campaign expenses
  • Notification to accounts team in any client requirements to maintain strong performing ads
  • Campaign Creation
Reporting:
  • Assisting the Client Strategy Managers with reports, presentations and sales proposals
  • Monthly reports for clients, in collaboration with the Client Strategy Manager and Campaign Managers
  • Reporting of performance of accounts to the Client Strategy Manager on a monthly basis

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