Digital Media Strategist

6 days ago


Brisbane, Queensland, Australia City Beach Full time

At City Beach, we value individual style and teamwork. We welcome all under our roof, where adaptability and a desire to exceed expectations are key.

We stock top brands across surf, skate, streetwear, and fashion. Our stores connect customers to events, influencers, and trends, allowing them to live life on their terms.

The Role

As the Social Media Manager, you'll lead a team of 4 in creating innovative social media strategies that elevate brand awareness and drive conversions. You'll play a pivotal role in maintaining a bold and engaging social presence that aligns with our brand strategy while connecting with Gen Z.

Your success will come from your passion for driving customer engagement through impactful content and messaging. You'll maintain our unique vibe, tone of voice, and stand out as a leader in the fashion space.

Key Responsibilities:

  • Develop and implement a global social media strategy that supports brand goals and international growth.
  • Lead and mentor the Social & Influencer teams, fostering a collaborative culture.
  • Create on-brand content (videos, graphics, stories) tailored to Gen Z and optimized for platforms like Instagram, TikTok, and YouTube.
  • Manage content calendars and platform-specific strategies aligned with cultural trends.

You'll need:

  • 5+ years of experience in Social Media Management, with proven team leadership and results.
  • Tertiary degree in marketing, communications, or related field.
  • Access to a vehicle and willingness to travel for photoshoots.
  • Strong understanding of Gen Z culture, trends, and behaviours.
  • Creative and analytical skills in content creation and performance analysis.

Benefits:

  • Attend influencer events and photoshoots at amazing locations.
  • Social work drinks and pool competitions every Friday.
  • Weekly birthday and work anniversary celebrations.
  • Day 1 welcome gift pack and Prezzee Gift Cards.
  • 40% team member discount for you, friends, and family.


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