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Digital Branding Specialist

2 weeks ago

Brisbane, Queensland, Australia Euka Future Learning Full time

We're seeking a skilled E-Learning Content Creator to join our team at Euka Future Learning. Our innovative approach to education combines digital technology with personalised learning experiences, ensuring our students achieve their potential.

About The Role:

This role is responsible for creating high-quality visual content that enhances messaging and performance. You'll collaborate closely with the Content Strategist, Paid Media Strategist, and Social Media Coordinator to deliver creative assets that drive campaign success across both paid and organic channels.

  • Creative Development & Asset Creation
    • Develop organic social media assets, including carousels, stories, and static/motion posts.
    • Design high-converting ad creatives for Meta, Google, YouTube, and other paid channels.
    • Create landing page designs and graphics to support lead generation efforts.
    • Produce video content and animations to enhance video marketing strategies.
    • Use data and performance insights to refine creative assets, conducting A/B tests on visual elements to determine what drives higher engagement and conversions.
    • Adapt creative assets based on platform-specific best practices, ensuring that visuals are optimised for engagement and conversion across Meta, Google, YouTube, and organic channels.
  • Brand Consistency & Aesthetic Development
    • Maintain brand consistency across all marketing channels, ensuring cohesive visual storytelling.
    • Collaborate with the Content Strategist and Social Media Coordinator to adapt long-form content into engaging, digestible visuals.
    • Ensure all assets meet accessibility, readability, and UX best practices.
  • Video & Motion Graphics
    • Edit video content for YouTube, social media, and paid ads.
    • Develop short-form animations to improve engagement on platforms like Instagram, TikTok, and YouTube Shorts.
    • Assist in the creation of onboarding videos, explainer content, and customer guides.
  • Cross-Functional Support
    • Work with the Paid Media Strategist to test and optimise ad creatives for better performance.
    • Partner with the Social Media Coordinator to adapt static and motion assets for trending formats.
    • Align with the Content Strategist to ensure SEO and blog visuals enhance readability and engagement.
    • Test and iterate on ad creatives, content formats, and visual elements that improve engagement and conversion rates across both paid and organic channels.

Requirements:

  • 5+ years of experience in graphic design, digital media, and branding, preferably within marketing or advertising teams.
  • Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, or similar design tools.
  • Proven ability to design for performance marketing, including ad creatives, landing pages, email visuals, and social media graphics.
  • Experience optimising design elements for engagement and conversion, with an understanding of direct response marketing principles.
  • Strong portfolio demonstrating high-quality creative work, particularly in digital advertising, web design, and brand identity.
  • Understanding of design best practices for different digital platforms, including social media, display advertising, and web UX/UI.
  • Ability to work collaboratively with marketing, content, and paid media teams to develop creative assets that drive results.
  • Excellent time management and project organisation skills, with the ability to manage multiple design projects simultaneously.
  • Basic knowledge of video editing and motion graphics (preferred but not essential).