
Women's Sports Marketing Strategist
1 day ago
The Adelaide Lightning is a leading franchise in the Women's National Basketball League, known for its history of success, engaged supporter base, and commitment to empowering women in sport.
\Role Purpose\This role involves developing, delivering, and optimising commercial and marketing initiatives to drive revenue, brand growth, and partner value for the Adelaide Lightning.
\The successful candidate will blend strategic commercial thinking with hands-on marketing and PR execution, ensuring partners receive best-in-class activation, and that the Lightning brand is visible, vibrant, and commercially viable year-round.
\Key Responsibilities\- Manage partnerships and activations, ensuring contractual obligations are met and exceeded.
- Develop creative and engaging activations that deliver measurable ROI for partners and enhance the fan experience.
- Build strong relationships with existing partners to drive retention and potential upsell opportunities.
- Prepare and present partnership performance reports, including data-driven insights on activation success and audience engagement.
- Support the CEO in identifying and securing new sponsorship and partnership opportunities.
- Assist with creating tailored partnership proposals, presentations, and pitches.
- Monitor industry trends, competitor activity, and best practice in sports marketing to ensure Lightning remains a market leader.
- Activate and manage commercial partnerships, ensuring strong delivery and ROI.
- Develop and execute integrated marketing campaigns with partners across digital, media, and community channels.
- Oversee partner activations on game days and at events.
- Coordinate PR opportunities to showcase partnership stories and community initiatives.
- Draft media releases, support player/partner media appearances, and align messaging with the Adelaide Lightning brand.
- Monitor media coverage and provide reporting on partnership and PR outcomes.
- Oversee partner activations at home games, community events, and corporate functions.
- Ensure sponsor visibility is maximised across signage, digital platforms, and broadcast integration.
- Collaborate with operations to ensure smooth delivery of in-venue experiences.
- Minimum 3–5 years’ experience in commercial partnerships, sponsorship, marketing or communication (sports or events industry experience desirable).
- Proven track record of managing partner relationships and delivering successful activations.
- Strong understanding of brand marketing, sponsorship leverage, and fan engagement strategies.
- Excellent communication and presentation skills, with the ability to engage stakeholders at all levels.
- Highly organised, with the ability to manage multiple projects in a fast-paced environment.
- Creative thinker with a commercial mindset and the ability to translate ideas into execution.
- Passion for women’s sport and community engagement.
- Results-driven, proactive, and solutions-focused.
- Collaborative team player who thrives in a dynamic environment.
- Willingness to work outside standard business hours during the season (including game days and events).
- The opportunity to be part of an exciting new chapter for one of Australia’s most iconic women’s sporting teams.
- A collaborative, high-energy team culture.
- The ability to work closely with elite athletes, major brands, and passionate community stakeholders.
- Career development opportunities within the NBL Group network.
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