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Senior Digital Activations Manager

2 months ago

Melbourne, Victoria, Australia Mediabrands Full time
About the Role

We are seeking a highly skilled Senior Digital Activations Manager to join our team at Mediabrands. As a key member of our digital marketing team, you will be responsible for delivering best-in-class digital solutions to our clients.

Key Responsibilities
  • Manage the day-to-day activity and workflow of junior team members
  • Train, support, and guide team members and peers
  • Escalate challenges to the Performance Director as needed
  • Build and maintain relationships with media agency partners and tech partners
  • Oversee and lead the planning, optimization, and reporting of paid media campaigns across paid search
  • Continually identify optimization opportunities to drive performance improvements across channels, based on relevant KPIs
  • Stakeholder management - work closely with internal and external stakeholders, building and maintaining strong relationships
  • Lead digital innovation and drive a robust testing framework
Requirements
  • 3+ years of proven experience in performance media campaign management with Google Ads
  • A 'lean-in' attitude and the ability to positively influence stakeholders
  • Great communication skills with the ability to manage internal and external stakeholders
  • A thirst for knowledge; understanding the digital landscape and keeping up to date with trends and technology
  • Facebook Blueprint certified and Google Ads Certified, SA360
About Mediabrands

Mediabrands is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.