Digital Content Specialist

2 days ago

Sydney, New South Wales, Australia beBeeContent Full time $90,000 - $120,000

Job Title: Digital Content Specialist

We are seeking a highly skilled and motivated individual to oversee and implement our social media strategy across various platforms.

About the Role

The ideal candidate will have a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.

The successful candidate will develop a comprehensive growth strategy for social platforms, collaborating with key stakeholders in editorial and audience growth. They will guide the execution of the growth strategy by channel, creating a push and pull content ecosystem across owned and off-platform channels.

The role involves driving growth with existing audiences and attracting new audiences to key marquee brands or platforms. The candidate will explore and evaluate emerging or niche social platforms to expand brand presence, assessing potential benefits and risks.

Responsibilities include regularly monitoring performance and adjusting strategy for all brand, show, and sub-brand channels. The candidate will track, analyse, and optimise key metrics like reach, engagement, and conversions to drive platform growth.

Leveraging social media monitoring tools and industry research, the candidate will generate insights that inform data-driven content creation. They will provide guidance, training, and support to team members on social media best practices and platform updates.

About You
  • You have at least 5 years of demonstrated experience in digital media management, with a track record of successful social media strategies.
  • You possess a strong understanding of digital publishing principles, content optimisation, and platform-specific best practices.
  • You have experience in leading and managing a social media team, with the ability to delegate tasks and drive team success.
  • You can think strategically and develop innovative social media strategies aligned with business goals and audience interests.
  • You're a team player who communicates effectively and gives and receives feedback with honesty and respect.
  • You can prioritise the needs and perspectives of our audience and commercial partners in decision-making.
  • You demonstrate adaptability and can solve problems creatively in a fast-paced environment.

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