Digital Content Specialist

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – 'to create better experiences together for a better tomorrow.' It's that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

As a Digital Content Specialist, you will be responsible for building and maintaining high-quality digital content across the Woolworths app and website, with a strong focus on content accuracy, operational excellence, and product enrichment. This is a hands-on, delivery-focused role, working primarily within Adobe Experience Manager (AEM) to publish content and support day-to-day content operations.

You'll play a key role in ensuring that our digital shelves are accurate, engaging, and up to date, helping customers find what they need and shop with confidence.

• Publish, update, and maintain digital content in Adobe Experience Manager (AEM) for the Woolworths app and website.
  
• Enrich and manage product content including images, copy, tags, and attributes to improve searchability, accuracy, and customer understanding.
  
• Build promotional banners, homepage placements, landing pages, and merchandising content based on provided briefs and schedules.
  
• Execute content changes with a high degree of precision, ensuring accuracy, consistency, and adherence to brand and accessibility standards.
  
• Perform quality assurance checks across multiple devices and formats (mobile, desktop, app) to ensure correct rendering and functionality.
  
• Troubleshoot content issues or discrepancies and escalate as needed.
  
• Manage content scheduling and version control to support key trading and promotional events.
  
• Support testing and rollout of new templates, modules, and CMS features in collaboration with the content and product teams.
  

• 3+ years of experience in a digital content authoring or web publishing role.
  
• Strong technical proficiency in Adobe Experience Manager (AEM) or a similar enterprise CMS.
  
• Experience working with structured product data, content tagging, and metadata to improve product presentation and discoverability.
  
• Familiarity with content operations in a high-volume retail, eCommerce, or digital publishing environment.
  
• Strong attention to detail and quality assurance mindset.
  
• Ability to follow defined content processes and publishing schedules with accuracy and efficiency.
  
• Understanding of responsive content and digital accessibility best practices.
  

A progressive and flexible 'Work from Anywhere' policy that gives you more control over your work, life and wellbeing.

A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

12 weeks paid parental leave for primary caregivers plus paid superannuation for up to 12 months while the Team Member is on parental leave - eligible from the first day of employment

As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems.

Woolworths Group is an inclusive, team-first company and we value all skills and experiences. If you meet some, but not all of the requirements, we encourage you to submit your application.