Digital Marketing Strategist

4 days ago

Blacktown City Council, Australia Repairify Inc. Full time

The Digital Marketing Manager role at Repairify Inc. offers an exciting opportunity to drive business growth through innovative digital marketing strategies.

Job Description:

As a key member of the marketing team, you will contribute to the development and execution of digital marketing campaigns that engage target audiences and drive conversions.

You will work closely with cross-functional teams to build and deploy email communications, create compelling digital content, and implement and optimize digital advertising campaigns across various platforms.

  • Assists with ongoing projects such as implementing new digital campaigns, monitoring, optimizing, and reporting on campaign performance.
  • Collaborate with internal teams to build, deploy, and deliver email communications including eblasts, targeted messages, and newsletters.
  • Create, curate, and publish engaging digital content for social media accounts/newsletters/blogs, including maintaining content calendar, and identifying new opportunities for content and growth.
  • Implement and optimize ongoing digital advertising campaigns on Google, Meta, and TikTok platforms, ensuring alignment with brand goals and maximizing ROI.
  • Assist with the development of sales enablement tools and materials including PowerPoint presentations, brochures, landing pages, and website.
  • Lead the development of campaign landing pages and optimize user experience.
  • Track campaign status and budgets, campaign schedules, manage campaign progress, and produce regular campaign metrics.
Required Skills and Qualifications:

To be successful in this role, you will require:

  • Bachelor of Business Degree specializing in marketing.
  • Minimum of 4+ years of marketing experience.
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing.
  • Proficient with digital marketing channels and tools including SalesForce, SEMrush, WordPress, A/B testing, Yoast, Google Ad Manager, AdWords, LinkedIn Ads, etc.
  • Experience with email marketing platforms such as Salesforce Marketing Cloud, MailChimp, and Constant Contact.
  • Familiar with content management systems and CRM platforms (Salesforce or HubSpot).
  • Proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports.
  • Experience using web metric programs (Google Analytics, etc.) and experience working across multiple data sources.

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