Digital Marketing Strategist

4 days ago

Council of the City of Sydney, Australia SUNNYLiFE Full time
Job Description
SUNNYLiFE is seeking a skilled Digital Marketing Strategist to manage and optimize our digital channels across multiple regions. The ideal candidate will have 4+ years of experience in performance marketing, with a proven track record of growing conversion volume within CPA targets.

About the Role
The successful Digital Marketing Strategist will be responsible for driving digital channel performance by achieving weekly KPIs, including sessions, CPA, and ROAS. This involves developing and executing digital marketing strategies and campaigns on a weekly basis to maximize ROI and contribute to overall business growth. Key responsibilities include owning Paid Channel KPIs, budgets, and forecasts, as well as collaborating with creative teams to turn ideas into high-performing outputs.

Responsibilities
• Own the Paid Channel strategy which supports business goals of increasing volume and quality of new customers
• Deliver a Paid Channel strategy which supports business goals of increasing volume and quality of new customers
• Work with CRM lead to acquire high potential customers to maximise CAC : Lifetime Value (LTV) ratio
• Develop robust reporting methods for digital channels, building channel reports using GA4 data to facilitate quick response to trade questions
• Conduct keyword research and create ad copy to optimise Google AdWords campaigns
• Develop the SUNNYLiFE approach to attribution that enables the business to optimise its channel investments
• Align with Marketing to run multichannel awareness campaigns and present data driven insights which will support future investment and content
• Collaborate with the graphics team to produce channel specific content based on industry best practice, channel objectives and previous campaign learnings;
• Manage the relationship with Google and Meta ensuring SUNNYLiFE is supported with campaign measurement and industry-leading campaign tactics
• Regularly undertake conversion and brand lift studies to understand the wider impact and longer-term health of our channel investments
• Scale our international business: supporting expansion of our paid channels to deliver growth plans
• Own the digital testing plan: ensuring the test & learn plan to continue to evolve our channels
• Responsible for media compliance and media-related legislation

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