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Institutional Marketing Lead

2 weeks ago

Melbourne, Victoria, Australia Australia and New Zealand Banking Group Limited Full time

Are you looking for a challenging and rewarding role that will allow you to drive adoption of PayTo within large organisations?

About Us

At ANZ, we're committed to improving the financial wellbeing and sustainability of our customers.

About the Role

This is an exciting opportunity to join our team as an Institutional Marketing Lead.

You will be responsible for developing and implementing marketing strategies that drive adoption of PayTo within large organisations, working closely with our marketing teams to define and drive go-to market plans from concept to execution, across multiple channels to drive impact.

This role will be responsible for building Institutional's reputation and position, particularly focused on PayTo, as ANZ's response to the rapidly growing real time payments landscape.

You'll have the opportunity to work with a talented team of professionals who are passionate about delivering innovative solutions to our customers.

Your Key Accountabilities
  1. Develop and implement marketing strategies that drive adoption of PayTo within large organisations
  2. Collaborate with marketing teams to define and drive go-to market plans from concept to execution
  3. Create and promote simple ways for organisational influencers to drive adoption through sharing and educating their colleagues
  4. Support strategic sales with campaigns across ANZ and industry channels and via paid media targeting priority audiences
  5. Measure and evaluate the contribution of these activities to accelerated buying journeys and commercial outcomes for thorough reporting on performance
  6. Build once for many, working with marketing colleagues across ANZ and AP+ to uplift campaign consistency and longevity
  7. Manage budget, partner AP+ engagement, reporting, evaluation and optimisation
  8. Role model ANZ's values and contribute to our positive culture (including risk culture)
What Will You Bring?

To grow and be successful in this role, you will ideally bring the following:

  1. Experience in developing and managing B2B marketing campaigns
  2. Institutional experience and knowledge of the Australian Institutional landscape
  3. Payments marketing or product marketing experience
  4. Experience with campaigns that drive adoption of a new behaviour or broad scale change
  5. Strong track record of strategic marketing commerciality through to execution and reporting for commercial gain
  6. Proven track record of planning, executing and optimising complex marketing campaigns.
  7. Proven stakeholder engagement skills and comfortable to engage multiple audiences

You're not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.