Director of Marketing Strategy

7 days ago

Sydney, New South Wales, Australia ClearCompany Full time

The Opportunity

ClearCompany is seeking a seasoned marketing executive to drive business growth and brand recognition. As our Chief Marketing Officer, you will develop and execute a comprehensive marketing strategy that aligns with our company objectives.

Key Responsibilities:
  • Strategic Leadership
    • Develop and implement a cohesive marketing strategy that supports business objectives.
    • Define and lead the brand strategy to enhance brand recognition and market differentiation.
    • Collaborate with the executive team to align marketing initiatives with overall company goals and objectives.

Brand Management & Positioning

  • Position as a leader in secure communications solutions, elevating our brand identity in existing and new markets.
  • Develop and oversee consistent brand messaging across all channels and touchpoints.
  • Manage brand integrity and ensure all marketing activities are aligned with our values and mission.
  • Develop and execute a robust public relations strategy to enhance our media presence and reputation as an industry leader.
  • Cultivate strong relationships with key media outlets, journalists, and influencers to drive positive coverage and thought leadership.
  • Oversee crisis communication planning to protect and uphold our brand reputation across all external communication channels.

Demand Generation & Revenue Growth

  • Oversee lead generation, nurturing, and conversion strategies to drive customer acquisition and retention.
  • Develop and implement multi-channel marketing campaigns that target key segments and drive measurable results.
  • Analyse market trends, competitor activities, and customer insights to refine and optimise marketing efforts.

Product Marketing

  • Collaborate with Product Development teams to support new product launches and enhancements.
  • Create compelling value propositions and go-to-market strategies for new offerings.
  • Equip the sales team with effective sales enablement tools, case studies, and customer testimonials.

Digital & Content Marketing

  • Build and execute a digital marketing strategy, encompassing SEO, SEM, content marketing, email, and social media.
  • Lead content strategy to engage target audiences, establish thought leadership, and promote brand awareness.
  • Drive the development of high-impact content, including white papers, blog posts, webinars, videos, and case studies.

Candidate Requirements:

  • Proven track record of developing and executing successful marketing strategies that drive growth and brand equity.
  • Demonstrated experience with digital marketing, demand generation, and product marketing in a tech or communications context.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Exceptional leadership, communication, and interpersonal skills with experience managing cross-functional teams.
  • Ability to think creatively and strategically in a fast-paced, dynamic environment.
  • Ability to work cross-functionally and lead initiatives across teams.
  • Excellent communication skills (both written and verbal) & interpersonal skills.

What We Offer:

  • A competitive compensation package.
  • Ongoing opportunities for professional growth and development.
  • A collaborative and innovative work environment.

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