Global Product Marketing Specialist
1 day ago
We are seeking an experienced Product Marketing Manager to join our team at Avetta. As a key member of our marketing department, you will be responsible for developing and executing product marketing strategies that drive revenue growth and customer acquisition.
**About Avetta**
Avetta is a global leader in supply chain risk management and compliance solutions. Our cloud-based platform provides clients with assurance that their contractors and suppliers operate in accordance with sustainable business practices and regulatory mandates. With a strong focus on innovation and customer satisfaction, we are committed to helping businesses succeed in today's complex supply chain landscape.
**Key Responsibilities**
The Product Marketing Manager will own all traditional aspects of product marketing, including market segmentation, product positioning, buyer personas, sales enablement, and more. This role requires a deep understanding of our customers' needs and pain points, as well as the ability to develop compelling marketing messages and campaigns that resonate with our target audience.
**Essential Qualifications**
* 3-5 years of experience writing complex, technical sales enablement material/content
* Excellent verbal, written, listening, and presentation skills
* Comfortable using collaboration and CRM tools such as Teams and Salesforce
* Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers, and third parties
* Energy, drive, an appetite to learn, and willingness to work hard
**Education, Training, and Experience**
* Bachelor's Degree in Communications, Marketing, or related field
* Must have previous, proven success with B2B product marketing
* Strategic experience with Go-To-Market planning
* 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role (e.g., working with customers and prospects, competitor analysis, and market research)
* Experience marketing service-oriented technology solutions, not just products
**Salary Range**: $120,000 - $180,000 per year
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