Product Marketing Strategist

2 weeks ago

Newcastle, New South Wales, Australia Avetta Full time
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About Avetta

Avetta is a leading provider of supply chain risk management and compliance solutions. Our platform helps clients ensure that their contractors and suppliers operate in accordance with sustainable business practices and regulatory mandates.

We serve as the evaluation layer, not for what business a company operates, but how a company operates its business.

As a global company, we qualify suppliers and contractors in operational disciplines including health and safety, environmental impact, corporate social responsibility, financial viability, anti-bribery, and more.

Our mission is to support our clients in their pursuit of supply chain excellence.

About the Role

The Product Marketing Manager is a critical role within our Product, Sales, and Marketing departments. This individual will be responsible for developing sales enablement tools, market intelligence, and competitive intelligence.

They will collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.

The Product Marketing Manager will also be responsible for planning the launches of new products and releases of existing products, and managing the cross-functional implementation of the plan.

Responsibilities

  • Develop Sales Enablement tools.
  • Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Competitive intelligence—perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.
  • Understand and document our prospects buying process.
  • Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works—partner with Content Development to create industry relevant content.
  • Understand and support our sales channels by developing internal tools and external collateral.
  • Develop messaging, high-quality content, and marketing campaigns to support customer retention and sales efforts.
  • Support customer visits, industry events, PR, digital, social and 3rd party marketing.

Requirements

  • 3-5 years of experience writing complex, technical sales enablement material/content.
  • Excellent verbal, written, listening and presentation skills.
  • Comfortable using collaboration and CRM tools such as Teams and Salesforce.
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third parties.
  • Energy, drive, an appetite to learn, and willingness to work hard

Education, Training and Experience

  • Bachelor's Degree in Communications, Marketing or related field.
  • Must have previous, proven success with B2B product marketing.
  • Strategic experience with Go-To-Market planning.
  • 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role (e.g. working with customers and prospects, competitor analysis and market research).
  • Experience marketing service-oriented technology solutions, not just products.
", "lang_code": "en"}

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