Chief Automotive Content Strategist
2 weeks ago
The content team plays a crucial role in delivering engaging, accurate, and actionable content to car buyers in Australia.
This leadership position involves championing editorial innovation, using audience insights to drive content, and overseeing the production of high-quality written, photographic, video, and social media content for new and used cars.
- Lead and manage a high-performing content team to deliver captivating content.
- Drive content ideation, prioritization, and performance optimization using audience insights and engagement data.
- Create and oversee the production of high-quality written, photographic, video, and social media content that resonates with the target audience.
- Provide clear editorial direction and constructive feedback, identifying areas for improvement and upskilling team members.
- Apply advanced SEO strategies to maximize visibility of content.
Requirements:
- Tertiary qualification in journalism, communications, or a related field.
- Extensive experience in automotive journalism with a strong portfolio.
- Deep knowledge of the automotive industry.
- Exceptional written and verbal communication skills.
- Strong understanding of SEO best practices.
As a leader in this role, you will have the opportunity to make a significant impact on the content team's success and contribute to the growth of the organization.
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