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Automotive Product and Sales Training Specialist
2 months ago
We are seeking a highly skilled and experienced Product Training and Engagement Specialist to join our team at Great Wall Motors Australia. As a key member of our marketing and communications team, you will be responsible for developing and delivering informative and engaging frontline product training materials to ensure full understanding of new product features, competitive positioning, and Key Selling Points (KSPs) for all new GWM models.
The ideal candidate will have a strong understanding of the technical features that contribute to the KSPs and be able to effectively communicate these to frontline sales and customer support teams. You will also be responsible for ensuring effective delivery of these training assets in both face-to-face and online formats, to drive engagement with the GWM product range.
Key Responsibilities:
- Develop frontline sales and training content in face-to-face and online formats, to enhance product knowledge and engagement in internal departments and across the GWM dealer network
- Ensure widespread training content delivery while monitoring training completion and engagement
- Train agency partners on new products to assist with marketing campaign development
- Monthly analysis of all competitor retail marketing campaigns using Big Data and wider market analysis
- Monthly checks of all priced marketing assets
- Help make recommendations on GWM retail marketing campaigns
- Assist with development of retail marketing campaigns and creative with agency partners
- Ensure consumer targeting and call-to-action is optimised for all retail campaigns
- Assistance with other marketing functions and activities as required
- Act as product engagement champion across the whole GWM business, to ensure optimum outward product communications to the end consumer
Requirements:
- Bachelor's degree in business or marketing
- TAE40122 advantageous
- Previous experience in developing and delivering sales and frontline focused training materials, preferably in an automotive OEM
- A sound understanding of the Australian and New Zealand automotive market
- Strong interpersonal skills with proven ability to build and maintain strong relationships with stakeholders
- Exceptional verbal and written skills
- Analytical and problem-solving abilities
- Flexibility to adapt to changing market conditions and dealer needs
