Digital Content Manager

11 hours ago

Melbourne, Victoria, Australia beBeeContent Full time $65,000 - $75,000
Job Title:

Content Strategist

Key Responsibilities:
  • Develop and execute digital content plans aligned with brand strategy and performance KPIs.
  • Deliver high-quality content across multiple platforms for Retail and Foodservice brands.
  • Inspire creative content ideation and manage production of visual assets.
  • Coach and lead the Content Specialist in social media management and community engagement.
  • Manage brand presence across social platforms using tools like Meta Business Suite, LinkedIn, YouTube, and Hootsuite.
  • Assist with execution of paid campaigns across Meta, LinkedIn, Google, and email platforms.
  • Monitor and report on campaign performance using analytics tools and refine strategies based on insights.
  • Collaborate cross-functionally with brand, sales, activation, and design teams to ensure content alignment.
  • Manage internal approvals and ensure content meets brand and regulatory standards.
  • Build strong relationships with agencies and media partners and stay informed on digital media innovations.
Requirements:
  • A Bachelor's Degree, ideally in Communications or Marketing.
  • Experience using online platforms, content formats, and digital tools.
  • Familiarity with email marketing and platforms like Pardot (desirable).
  • Strong ability to budget, prioritize, meet deadlines, and manage multiple projects simultaneously.
  • A solid understanding of digital analytics, with hands-on experience using tools like Hootsuite, Google Analytics, Meta Business Suite, Facebook Ads, and Talkwalker.
  • A customer-first mindset, with experience developing strategic social media content plans and managing best-in-class content creation.
  • A proactive approach to emerging digital trends, technologies, and social media best practices.
  • A collaborative and empathetic working style, with strong interpersonal skills and a track record of building positive relationships internally and externally.
  • Key strengths in conceptual thinking, problem solving, written communication, and timely decision-making.

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