Marketing Visionary

2 weeks ago

Brisbane, Queensland, Australia beBeeInnovation Full time $90,000 - $120,000

Marketing Excellence Professional

Covetrus, a global leader in animal health technology and services, is dedicated to advancing the world of veterinary medicine. With a strong presence across 19 countries and over 5,500 employees, we are committed to fostering opportunities and establishing progressive practices.

We seek an experienced marketing professional to join our team on a contract basis. This role will involve working closely with the marketing team to develop and execute integrated marketing strategies that reach customers across all interaction points such as digital, social, email, physical, and other communication channels while providing training and coaching to the team to develop skills in omnichannel campaigns.

  • Design, implement, and optimise omnichannel marketing strategies that align with business goals while developing cross-channel campaigns that drive customer acquisition, engagement, and retention.
  • Develop standardised workflows and best practices to streamline marketing efforts across all channels.
  • Analyse customer behaviour and data to identify key touchpoints and gaps in the customer journey and work with teams to design personalised, seamless experiences for customers across all platforms.
  • Develop consistent and effective messaging across a variety of channels including email, social media, web, mobile apps, and catalogues whilst also leveraging the strengths of each channel to create cohesive and impactful campaigns.
  • Use analytics and performance data to monitor campaign success, track KPIs, and adjust strategies to improve results.
  • Conduct A/B testing and implement best practices for conversion optimisation.
  • Provide insights into competitive strategies, recommending innovative marketing solutions.

About You

To be successful you will have;

  • Bachelor degree in Marketing and/or Business (advantageous) combined with at least five years' experience in developing omnichannel marketing strategies within a large, complex business.
  • Proven experience managing campaigns across a variety of digital and offline channels, including paid media, social media, email marketing, content marketing, and catalogues.
  • Strong understanding of customer journey mapping, segmentation, and data analytics.
  • Proficiency with marketing automation tools, CRM platforms, Google Analytics, and other digital marketing technologies.
  • An ability to look at current technology/systems and adapt strategy to suit current functionality.
  • Familiarity with SEO, SEM, and paid media strategies across Google, Facebook, Instagram, LinkedIn, and other platforms.
  • The ability to critically evaluate situations and make informed decisions in an autonomous fashion.
  • The ability to use your initiative and think 'outside the box' for creative solutions.

Why Work with Us?

At Covetrus, we value diversity and encourage applications from individuals from all walks of life. Our team members enjoy access to a range of fantastic benefits to support their well-being, family, and pets.

As an equal opportunity employer, we welcome all qualified applicants without regard to gender, race, religion, national origin, disability, or any other characteristic protected by law.

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