PR Specialist

7 days ago

Melbourne, Victoria, Australia beBeeSustainability Full time $100,000 - $140,000
Job Title:

Public Relations Director

About the Role:

This is a dynamic opportunity for an experienced and driven professional to lead strategic communications and brand storytelling for a leading brand across Australia and New Zealand.

The ideal candidate will have a strong understanding of premium positioning, emerging trends, and customer behavior. They will develop and execute integrated marketing campaigns, manage external agency partners, and ensure consistent messaging across channels.

Key Responsibilities:
  • Strategic Communications: Develop and execute PR strategies aligned with business objectives and marketing plans. Create insight-driven campaigns and storytelling opportunities to elevate brand visibility and perception.
  • Media & Influencer Relations: Cultivate relationships with media, journalists, influencers, and key opinion leaders to drive positive coverage; pitch stories and secure placements across print, digital, and broadcast.
  • Content & Communication: Write, edit, and distribute press releases, speeches, and other materials; ensure consistent, engaging messaging across all communications channels.
  • Events & Sponsorship Support: Plan and execute media events, product launches, and press conferences; coordinate media attendance and coverage.
  • Brand Reputation & Crisis Management: Monitor media coverage and public sentiment; develop crisis plans and act as spokesperson when required; address reputational risks quickly and effectively.
Requirements:
  • Bachelor's degree in Marketing, Communications, or Business; experience in automotive industry highly desired.
  • 7+ years of experience in brand management, marketing, or automotive product marketing.
  • Strong understanding of premium/luxury positioning, emerging EV trends, and customer behavior.
  • Proven success managing integrated marketing campaigns and working with creative/media agencies.
  • Excellent project management, storytelling, and cross-functional collaboration skills.
Benefits:
  • Be part of a dynamic team shaping the future of premium sustainable mobility in Australia and New Zealand.
  • Work with an ambitious, agile, and values-driven organization.
  • Competitive compensation package and performance bonuses.
About You:

To be successful in this role, you will be commercially focused and solutions oriented. You will have the ability to meet deadlines and manage tasks with a diverse range of priorities and problems, and demonstrate a passion for innovative products.

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