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Digital Content Specialist
2 months ago
Crown Resorts is a dynamic and innovative company that offers a unique opportunity to shape the digital landscape of one of Australia's most iconic brands. As a Digital Content Executive, you will play a pivotal role in crafting seamless user experiences, optimizing performance, and ensuring our digital assets remain fresh and engaging.
Key Responsibilities:
- Assist with the content management of Crown Resorts' digital channels, including websites and mobile apps.
- Collaborate with internal marketing teams to ensure seamless campaign integration across all digital platforms (web and app)
- Drive ongoing optimisation of digital content, leveraging SEO, analytics, and performance metrics to increase traffic and engagement.
- Maintain a content calendar, ensuring timely updates to digital assets.
- Work closely with external SEO agencies and internal IT teams to deliver initiatives which enhance website performance and user experience.
Requirements:
- Degree qualified. A degree in marketing or equivalent would be preferable.
- Demonstrated expertise in content management systems and digital marketing tools.
- Strong ability to work with cross-functional teams and external agencies.
- Experience in content optimisation, digital analytics, and campaign management.
- Knowledge of SEO best practices to improve website rankings and increased search.
About Crown Resorts:
Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better.
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