Digital Storyteller

5 days ago

Perth, Western Australia beBeeEmail Full time $64,000 - $88,000
Email Marketing Expert Wanted

We are seeking an experienced Email Marketer to bring our brand voice to life through emotionally compelling and performance-optimized email campaigns.

The ideal candidate is highly autonomous, creative, and technically skilled in direct-to-consumer (DTC) email marketing. You will work closely with the founder to execute campaign strategies that span product launches, restocks, editorial storytelling, and retention flows.

Key Responsibilities:
  • Plan, write, and schedule high-performing email campaigns including launches, ICYMI reminders, narratives, and restocks.
  • Reproduce and evolve our brand's unique tone of voice: elegant, romantic, cinematic, French-infused, and minimalist-luxury.
  • Design and deploy campaigns using Klaviyo's campaign builder.
  • Build standard and advanced flows (Welcome Series, Abandoned Cart, Post-Purchase, Back-in-Stock, Cross-Sell, etc.).
  • Collaborate on content calendars and strategic launch planning.
  • Create engaging subject lines, preview text, and CTAs that drive results.
  • Execute list segmentation, A/B testing, and performance optimization.
  • Track key metrics (OR, CTR, deliverability, etc.) and iterate campaigns based on insights.
  • Leverage a custom GPT-based AI writing assistant; contribute to prompt bank development.
  • Maintain a campaign archive and internal documentation for tracking and repurposing.
Qualifications:
  • 3+ years of email marketing experience in DTC ecommerce.
  • Proven success with fashion, beauty, or luxury lifestyle brands.
  • Strong copywriting skills with an emphasis on narrative and brand voice.
  • Experience with bilingual tone execution (English with integrated French a plus).
  • Advanced expertise in Klaviyo, including setup, flows, and configuration.
  • Skilled in email deliverability best practices and optimization.
  • Familiarity with GPT-based tools; capable of customizing prompts and using agent interfaces.
  • Highly organized and detail-oriented, with documentation experience.
  • Comfortable collaborating directly with creative founders and stakeholders.

Nice to Have:

  • Willingness to assist with light admin tasks (e.g., ticket response management in Gorgias)
  • Ability to support basic social media tasks (e.g. captions, scheduling)
  • Basic video editing skills are a plus

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