Marketing Strategist

2 days ago

Camberwell, Victoria, Australia coles Full time

We are seeking a highly skilled Marketing Strategist to join our Media & Demand Generation team at Coles Liquor Group. Reporting to the Growth & Performance Marketing Manager, you will be responsible for managing Local Area Marketing (LAM) media activity for store launches and combat activity.

About the Role

As a Marketing Strategist, your key responsibilities will include:

  • Developing the overarching LAM strategy by brand and budget to deliver media plans by store;
  • Managing tailored local area marketing omni-channel campaigns for store launches;
  • Ensuring timelines and processes are met for all production requirements;
  • Ensuring all campaigns are delivered to agreed budget including ensuring external and internal parties are meeting deadlines.
About You and Your Skills

To succeed in this role, you will have:

  • Tertiary qualifications in Advertising, Marketing, or Business;
  • Creative/media agency background or experience from an in-house marketing department in a retail or FMCG environment;
  • End-to-end campaign planning and execution experience;
  • Experience briefing media agencies;
  • Stakeholder management and strong influencing ability;
  • Excellent organisational and prioritisation skills;
  • Event management experience will be advantageous;
  • Exceptional communication skills and strong project management ability.
What We Offer

As a Marketing Strategist at Coles Liquor Group, you can expect:

  • A competitive salary of around $90,000 - $110,000 per annum depending on location and experience;
  • A dynamic and supportive work environment with opportunities for professional growth and development;
  • A comprehensive benefits package including health insurance, superannuation, and paid annual leave.

Coles Liquor Group is a trusted retailer with three iconic trading banners, Liquorland, First Choice Liquor Market and Vintage Cellars. Our purpose is to help adult Australians lead happier and healthier lives by drinking in a responsible and sustainable way. As a drinks specialist, Coles Liquor hosts an extensive range of wines, spirits and beers and we are passionate about providing customers with local and relevant products. We operate through a network of over 980 stores and ultra-convenient online sites, delivering on our commitment to provide accessible drink solutions for every occasion.

Why Choose Us

Coles Liquor Group offers a unique opportunity to make a meaningful contribution to the Australian community while developing your career in a fast-paced and dynamic industry. If you are a motivated and talented marketer looking for a new challenge, we encourage you to apply for this exciting opportunity.

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